Greg has over thirty years of experience working with individual and institutional investors. In 2003, Greg founded Falcons Rock Investment Counsel, LLC, an independent and fee-based investment advisor and grew it into one of the leading responsible investment firms in Wisconsin. Prior to founding Falcons Rock, Greg had advisory and management positions with Strong Capital Management, Salomon Smith Barney, Charing Company, and Principal Financial Group.

Greg earned a Bachelor of Business Administration degree from the University of Wisconsin at Whitewater. In 1994, he was conferred as a Certified Employee Benefit Specialist by the International Foundation of Employee Benefit Plans and the Wharton School of the University of Pennsylvania. He was granted Fellowship status with the International Society of Certified Employee Benefit Specialists in 2002.

Greg is past Director and Chairman of the Membership Committee for the Milwaukee Chapter-ISCEBS and currently is an active member. He is also an active member of the US SIF Forum for Sustainable Investment, Investment Management Consultants Association, and the Wisconsin Retirement Plan Professionals, Ltd. He has authored articles for professional journals and has been a featured speaker at local and national conferences.

Currently, he serves on the Advisory Board of the Finance & Business Law Department at the University of Wisconsin-Whitewater and on the Investment Committee of the Milwaukee Repertory Theater.

In his spare time, Greg enjoys spending time with his family, traveling, tennis, baseball, biking, and the performing arts.

Recent articles written by and featuring Greg

DC Plans Slow to Adopt ESG Options

Greg Wait, Riverwater’s resident 401(k) expert, spoke with PLANSPONSOR and had some great suggestions how Defined Contribution or DC plans can respond to increasing demand by participants for ESG funds. PLANSPONSOR. Sept. 22, 2022. PLAN PARTICIPANTS CLAIM to want environmental, social and governance investment options in their defined contribution plan lineups. The Schroders 2022 U.S. Retirement Survey…

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The Evolving Use of CIT Funds in 401(k) Plans

Originally posted in 401(k) Wire (subscription required) Aug. 22, 2022. By Greg Wait, CEBS. Advisors and consultants are fielding questions from plan sponsors about potential liability for excessive fees. For example, recently a plan sponsor’s CFO told us their fiduciary insurance carrier included a new questionnaire with their renewal application. It was titled “Fiduciary Liability…

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